The truth is, our naiveté about deep work is probably just jealousy. Jealous that they were somehow able to carve out the time to make such strides on a project or vision that we wish we had the time for.

We often think that in order to counteract this perception we must get louder, bolder, stronger; and establish our dominance as the almighty creative who doesn’t get questioned: “Don’t look behind the curtain! Fear me!”

The reality is the secret to your greatest creative success isn’t you proving or producing anything else.

Creativity is the lifeblood of innovation, and for creative professionals, thinking big and following through are crucial steps in turning imaginative ideas into reality. In a world that constantly craves fresh perspectives and novel concepts, creative individuals have the power to shape the future. Let’s explore how creatives can cultivate a mindset that encourages thinking big and the strategies to ensure those grand ideas come to fruition.

A tool that I have used for many years to help brands further define their identity is one that I believe we could all use in our own creative work.

“This, Not That” is simply a small list of protocols usually, but limited to, terminology. For brands, it’s important to be consistent in messaging, both internally within the organization and externally in market messaging. Unfortunately, like many creatives, not many organizations define the lane of their lingo or practices. This is where a small, repeatable list comes in handy so well.