Creativity Made Easy

Confession: I think too many creatives are over-complicating the creative process. Specifically when it comes to seeing it through to the end.

We often get bored, lose direction or interest, and quickly move on to the next shiny thing because, let’s face it

it’s way more fun to start things than to finish them.

Musicians work for months on a new album. By the time it debuts, they’re sick of hearing those dreadful tracks on repeat in their brains, but they must go out and tour to support album sales.

A painter stares at a subject for so long that the lines become blurry and she convinces herself it’s ugly anyway. Paints over the beginnings of a masterpiece then moves on to start with a new vision.

A writer fills the daily pages or word quota to one day release their first book. But the mundane routine of having to return to the blank page has sucked the life out of him and he ditches the project altogether, never seeing his dream come to fruition.

But the reality is

there is no art without sticking through the process.

We think creativity is some magic formula that we must conjure up through a series of impromptu feelings or events. But we’ve got it wrong.

Stephen Brewster always says,

“Creativity is more muscle than magic.”

Creativity can be easy. You just have to find a process that works for you and keeps you accountable to see it through to the end.

With the right tools, the right support, and the right environment, you can make creativity achievable, time and time again.

The direction of my content on this site will now be dedicated to helping you find the sweet spot for you and/or your team.

Let’s create beautiful things together.