Ep 112: Culture By Design

What if the reason your talented, creative team keeps missing deadlines and producing inconsistent work isn't a talent problem at all? It's actually a culture problem that you can design and fix. In this episode, culture expert Blake Behr and host Dustin Pead break down how to build a culture that becomes your creative team's operating system, turning chaos into clarity and supporting your best work.

Blake Behr, co-owner of The Culture Base and author of "Uncultured," shares his journey from experiencing toxic work environments to building thriving organizational cultures. Through his work in construction—an industry with 70% annual turnover—Blake's company achieved just 4% turnover by focusing on three key areas: appreciation, growth opportunities, and culture with communication.

This conversation reveals why structure doesn't kill creativity but amplifies it, how to hire beyond talent for character and process-minded individuals, and the crucial balance between autonomy and consistency that allows creative teams to thrive.