Dustin Pead 12/26/23 Dustin Pead 12/26/23

Read 21 Books In ‘24

Many people have resolutions to read more in the new year. Let’s put a plan in place for that so it actually happens, You can do hard things and you are stronger and more resilient than you know.

Dustin Pead 12/19/23 Dustin Pead 12/19/23

THE EISENHOWER MATRIX

Dustin Pead 12/12/23 Dustin Pead 12/12/23

This, Not That

A tool that I have used for many years to help brands further define their identity is one that I believe we could all use in our own creative work.

“This, Not That” is simply a small list of protocols usually, but limited to, terminology. For brands, it’s important to be consistent in messaging, both internally within the organization and externally in market messaging. Unfortunately, like many creatives, not many organizations define the lane of their lingo or practices. This is where a small, repeatable list comes in handy so well.

Dustin Pead 12/5/23 Dustin Pead 12/5/23

How I Determined My 2024 Goals

Dustin Pead 9/26/23 Dustin Pead 9/26/23

Begin With The End In Mind

One of the things that often keeps creatives from doing their best work is completing their best work. Eventually, they lose focus, get overwhelmed with what’s next, and give up. There’s a way through it, but they can’t see it.

The problem lies before the creation ever began. They never had a plan on how they were going to see this thing through. They rely on their creative whimsy and woo to pull them through and justify the end results not being what they imagined as a turn of mystic events by the creative Gods. In reality, if we can plan the work and then work the plan we will hit the originally intended target more than we are currently.

There’s a simple method to this planning: Begin with the end in mind.