A client was drowning. Every deadline felt impossible. Her team was burned out.

I asked: "When is this project DUE to the client?"

"Friday."

"When do you need to DO the work to deliver it Friday without panic?"

"Tuesday. Maybe Monday if we're being realistic about revisions."

"So why are you planning to do it Thursday night?"

This is the problem: Most creatives conflate DUE dates with DO dates.

The client needs it Friday, so you plan to finish Friday. Which means you're working Thursday night. Any delay throws everything into chaos.