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Creating a Client Onboarding System That Works
If you're like most creative agency owners I work with, your client onboarding process probably looks something like this: frantically searching through old emails for that project questionnaire you used last time, copying and pasting welcome messages at midnight, and wondering why you're reinventing the wheel with every new client.
I've been there. For years, I thought being "flexible" meant having no system at all. But here's the truth I've learned after two decades in the creative trenches: systems don't restrict creativity – they create the space for it to flourish.